Skate shoes have come a long way since the early days of skateboarding, evolving from bulky streetwear to finely-tuned, performance-driven gear that supports every flip, grind, and slide. Among the brands leading this new wave of innovation is Village PM, a company redefining what skate footwear means in 2025. If Village PM’s name sounds new but their impact feels huge, that’s because they bring a fresh blend of cutting-edge design, technical mastery, and skater-centric philosophy that is captivating riders and industry insiders alike. This blog goes deep into the Village PM story, what makes their shoes stand out, and why they are rapidly becoming a must-have for serious skaters and someone after that something a bit different. 

Village PM was officially founded in 2024 in Paris, a city famed not only for its rich art and fashion but also for its distinct underground skate culture. The brainchild of designer and skater Basile Lapray, alongside veteran skater Bram De Cleen and footwear specialist Julien Traverse (from All Triangles), Village PM began with a clear mission: to disrupt the skate footwear market by applying technical know-how and high-performance outdoor shoe engineering to skateboarding.

The founders felt the skate shoe industry had become stagnant, with too many brands relying on outdated designs that prioritise style over substance or durability over comfort. Their vision was simple but ambitious, to craft shoes that combine the best elements from climbing boots, running trainers, and skate shoes themselves, creating products that enable skaters to move faster, last longer, and feel great at every session.

By weaving together their diverse backgrounds, skateboarding, industrial design, and outdoor gear technology, Village PM builds footwear with a focus on precision fit, functionality, and durability without sacrificing aesthetic appeal. Their “form follows function” ethos places performance and skater experience at the centre of every design decision, elevating Village PM beyond typical skate shoes.

Design Innovation: What Sets Village PM Apart?

Village PM shoes, starting with the flagship 1PM model, completely rethink the skate shoe silhouette through the lens of outdoor innovation. Key design elements include:

• Climbing Shoe Inspired Rubber Rand: Village PM introduced an asymmetrical rubber rand wrapped around the shoe, inspired by climbing footwear, providing extra grip and control on the board for enhanced flicks and manoeuvres.

• Anatomical Lasts: The shoe shapes follow the foot’s natural contours more closely than traditional skate shoes. This results in a fit that feels custom-made, reducing foot fatigue and increasing skate feel.

• Premium Materials: Durable suede, technical fabrics, and grippy rubber compounds are combined with stitch reinforcement designed specifically to withstand abrasion and heavy wear.

• Modular and Repairable Components: Village PM encourages sustainability by designing shoes with replaceable parts such as removable insoles and easy-to-repair outsoles.

• Minimalist Aesthetic with French Flair: Reflecting its Parisian roots, Village PM nails a contemporary street style that bridges skate and fashion culture. The clean lines and subtle branding appeal to riders who want understated style with serious innovation underfoot.

The brand’s 1.30PM variant builds further on this foundation with slight adjustments for increased comfort and durability, appealing to skaters seeking a shoe that transitions effortlessly from the streets to everyday wear.

Village PM: Skate Performance You Can Trust

Village PM skate shoes do not just look good, they're built to perform at the highest level. Skaters worldwide praise the shoes for:

• Exceptional Board Feel: Thanks to its thinned and carefully engineered sole, skaters can easily feel the board, which is crucial for precision tricks.

• Durability: The climbing-inspired rubber rand and reinforced stitch points mean Village PM shoes last far longer than many competitors in the skate market.

• Comfort for All-Day Wear: By blending running shoe tech with skate shoe toughness, these shoes deliver cushioning and support for long sessions or casual wear.

• Grip When It Counts: The choice of sole rubber compounds and tread design makes for superior grip on different surfaces, whether ledge, flat, or the roughness of street spots

Supporting their innovative products is an impressive roster of skateboarders, each embodying Village PM’s forward-thinking ethos. Riders like Thaynan Costa, Logan Da Silva Ortiz, Nicolas Gisonno, and Joffrey Morel not only represent the brand but actively contribute to refining product design through real-world feedback and intense session testing.

Their video series, “First Times are Special,” encapsulates Village PM’s philosophy. It highlights skating as an evolving journey, full of exploration and fresh beginnings, something the brand deeply connects with.

Village PM Sustainability and Future Outlook

Village PM also stands out for taking sustainability seriously in the skate world, an industry that can sometimes overlook environmental impact. Their shoes’ repairable design extends lifespan, decreasing waste. The company continues to explore eco-friendly materials to reduce their footprint without compromising performance or style.

As Village PM grows, it’s positioning itself not just as a skate shoe brand but a culture shaper that respects skateboarding’s roots while pushing it boldly into the future.

Why Village PM Matters for Skaters Today

In 2025, Village PM skate shoes are more than footwear; they're tools engineered to enhance skateboarding itself. Riders who demand more than traditional skate shoes turn to Village PM for:

• Innovation that enhances both style and function.

• A brand that listens to skaters and collaborates closely with its team.

• The confidence of durability and comfort for street, park, or continuous exploration.

• Designs that respect the environment through repairability and sustainable initiatives.

Where to Find Village PM

Village PM products are available through select skate shops and boutiques worldwide, including The Vines Supply Co., your premier destination for the latest skate footwear innovations. Explore the Village PM range today to experience the future of skate shoes, performance-driven, design-led, and street-ready.