Frog Skateboards are known for their creative skate vids and started releasing boards and clothes in 2016. They have heavy hitters on the team like Chris Milic, Jesse Alba, Pat Gallaher, Nick Michel and Dustin Henry.
Frog Skateboards represents the playful celebration of skateboarding's creative spirit, engineered specifically to deliver the perfect balance of whimsical aesthetics, authentic fun, and artistic expression that transformed simple board graphics into cultural statements of joyful individuality. Frog Skateboards UK has evolved from New York City joke origins to sophisticated artistic expression featuring hand-drawn graphics, inclusive community values, and designs that capture the essence of skateboarding as pure creative outlet rather than serious competition. Like skateboarding itself, Frog design holds creativity and inclusivity at its core, creating essential pieces that bridge artistic expression with authentic skateboarding while maintaining genuine connection to the fun-loving spirit that defines real skate culture. Shop the finest in playful skateboard artistry from Frog Skateboards NYC.
Revolutionary since 2015 and constantly evolving with creative skateboarding culture, Frog Skateboards represents the most joyful artistic expression in skateboarding history. What started as a joke between Chris "Mango" Milic and Jesse Alba (Steve Alba's son) outside their friend's house has transformed into a cultural celebration featuring hand-drawn graphics, cartoon aesthetics, and designs that prioritise fun over hardcore imagery while maintaining serious quality and authentic skateboarding credibility. From their initial vision of creating boards that looked like "my 5-year-old cousin could design that" to modern interpretations featuring collaborations with Nike SB, Vans, and NOAH that elevate playful aesthetics into high-fashion territory, every authentic Frog piece combines artistic irreverence with skateboarding DNA. Whether you're after their signature hand-drawn deck graphics featuring cartoon frogs and rainbow aesthetics or premium apparel that celebrates skateboarding's inclusive spirit, Frog transforms your skating while providing the creativity, authenticity, and pure joy that serious skate culture demands, created by founders who understand that great skateboarding isn't about being the gnarliest, it's about expressing yourself and having genuine fun on a board.
Frog Skateboards Brand History & Evolution
Back in 2015, when Chris "Mango" Milic (the beloved One In A Million 2010 contestant known for his creative tricks and outlandish humour) and Jesse Alba (son of legendary skater Steve Alba) found themselves joking about starting a company called Frog during a casual summer session, they had no idea they were about to create one of skateboarding's most refreshingly positive cultural movements. The name stuck as a genuine inside joke between friends who appreciated skateboarding's playful potential over its increasingly serious competitive aspects, but it wasn't until Milic's planned sponsorship with Alex Olson's 917 fell through that they decided to actually pursue their whimsical concept with genuine commitment. Their first products were simple t-shirts featuring Chris's hand-drawn artwork, the childlike aesthetic that some dismissed as amateurish but which resonated deeply with skaters tired of aggressive graphics and hardcore imagery dominating the industry. The breakthrough came when they finally saved enough money from t-shirt sales to produce their first 200 skateboard decks, a $5,000 investment that represented genuine belief in their artistic vision and commitment to celebrating skateboarding's creative rather than competitive aspects. What started in Chris's bedroom with marker drawings quickly evolved when the brand caught attention through its authentic approach to fun, building a team of riders like Nick Michel, Pat Gallaher, and Brighton Zeuner who embodied their inclusive, creativity-first philosophy rather than typical hardcore skateboarding personas. The brand's growth accelerated through high-profile collaborations with Nike SB (creating the beloved Blazer Mid that became a cultural phenomenon), Vans (bringing their aesthetic to classic skate shoes), and NOAH (former Supreme creative director Brendon Babenzien's streetwear brand that appreciated Frog's artistic approach). Their McCarren Park warehouse in Brooklyn became a creative hub where the team would hang out, skate, and collaborate on graphics and videos that prioritised artistic expression over traditional skateboard marketing formulas. The move to Los Angeles expanded their influence while maintaining their core identity as the friendliest, most inclusive skateboard brand in the industry, with team members who approach skateboarding as creative expression rather than competitive sport. From those early joke conversations to today's position as skateboarding's premier celebration of creativity and fun, Frog has grown by consistently maintaining their commitment to artistic expression, inclusive community building, and that distinctive approach to skateboarding that prioritises joy and creativity over aggression and competition.
Frog Skateboards Key Features & Construction
What separates Frog Skateboards from typical skateboard graphics comes down to specific artistic elements and community philosophy developed through genuine understanding of skateboarding as creative expression rather than purely athletic endeavour. Premium Frog decks feature hand-drawn graphics created by Chris Milic using traditional artistic techniques, marker drawings, and playful illustrations that reference childhood creativity, cartoon aesthetics, and whimsical imagery that stands in stark contrast to typical aggressive skateboard graphics. Modern deck construction includes quality 7-ply Canadian maple with standard concave specifications, ensuring serious skateboard performance beneath the playful graphics while maintaining professional-grade construction that handles real street and park skating demands. The graphic application process uses high-quality screen printing techniques that preserve the hand-drawn aesthetic while ensuring durability through skating abuse, creating boards that maintain their artistic integrity while providing authentic skateboard functionality. Contemporary Frog skate graphics often feature cartoon frogs in various scenarios, rainbow colour palettes, smiling faces, and abstract doodles that capture the childlike wonder that originally inspired skateboarding culture before it became dominated by hardcore imagery and competitive pressures. Quality details include proper grip tape application, consistent graphic registration, and attention to colour reproduction that maintains the vibrancy and playfulness essential to Frog's artistic vision while meeting professional skateboard construction standards. The artistic philosophy extends beyond graphics into overall brand presentation, collaborative partnerships that prioritise creativity over commercial appeal, and team selection based on artistic skateboarding approach rather than purely technical ability or competitive achievements. Apparel construction features quality cotton materials with screen-printed graphics that maintain the hand-drawn aesthetic across t-shirts, hoodies, and accessories, creating cohesive brand experience that extends Frog's artistic vision beyond skateboard decks into lifestyle products. Collaboration projects with brands like Nike SB and Vans demonstrate how Frog's playful aesthetic can elevate established products through artistic interpretation, bringing whimsical graphics to classic silhouettes while maintaining both brands' quality construction standards. Whether featuring classic cartoon frog graphics for timeless playfulness or contemporary artistic collaborations that push creative boundaries, authentic Frog products represent the intersection of artistic expression, skateboard functionality, and decades of creative refinement by artists who understand that great skateboarding culture should celebrate creativity, inclusivity, and the pure joy of riding a board rather than simply conforming to aggressive or competitive stereotypes.
Frog Styles We Stock
Explore our comprehensive range of Frog Skateboards UK at The Vines Supply Co., featuring hand-drawn artistry, premium construction, and inclusive skateboard culture that represents the finest in creative street expression.
Frog Skateboard Decks:
Hand-drawn graphics featuring cartoon frogs, rainbow aesthetics, and whimsical artwork by Chris Milic. Built with quality 7-ply Canadian maple construction, these decks combine serious skateboard performance with playful artistic expression that celebrates creativity and fun over aggressive imagery.
Frog Graphic Tees & Apparel:
Premium cotton construction featuring the same hand-drawn aesthetic found on their decks. From cartoon character graphics to abstract doodles, these pieces extend Frog's artistic vision into daily wear while maintaining comfort and quality that works both on and off the board.
Frog Hoodies & Crewnecks:
Heavyweight fleece construction featuring subtle Frog branding and artwork that captures their inclusive, fun-loving approach to skateboard culture. Built for comfort and durability while representing the brand's commitment to positive, creative skateboarding expression.
Frog Collaboration Pieces:
Exclusive partnerships with Nike SB, Vans, and NOAH that bring Frog's artistic aesthetic to established brands. These limited releases represent the intersection of playful skateboard art with premium construction and cultural significance within contemporary streetwear.
Frog Accessories & Lifestyle:
Stickers, pins, tote bags, and accessories featuring the same whimsical artwork and inclusive philosophy. These pieces allow fans to incorporate Frog's positive aesthetic into their daily lives while supporting authentic artistic skateboard culture.
Frog Limited Releases:
Special edition decks and apparel featuring unique artwork, seasonal themes, and artistic collaborations that push creative boundaries. Each release maintains Frog's commitment to hand-drawn aesthetics while exploring new artistic directions and cultural references.
Frog Skateboards Buying Guide
Choosing Frog Skateboards depends on your appreciation for artistic expression, community values, and understanding of skateboarding as creative outlet rather than purely competitive sport. For authentic artistic skateboarding, focus on their hand-drawn deck graphics that showcase Chris Milic's artistic vision, playful aesthetics, and commitment to celebrating creativity over hardcore imagery while maintaining professional skateboard construction quality. Consider their apparel for extending the brand's inclusive philosophy into daily wear through comfortable cotton construction, whimsical graphics, and designs that represent positive skateboard culture rather than aggressive or competitive aesthetics. Quality matters significantly with Frog, authentic hand-drawn artwork and premium construction justify pricing through artistic value, cultural significance, and commitment to supporting genuine skateboard creativity rather than mass-produced graphics that lack authentic artistic foundation. Fit preferences should align with contemporary streetwear proportions, comfortable cuts that work for skating and daily wear, and sizing that accommodates the relaxed, inclusive approach that defines Frog's community philosophy rather than aggressive or restrictive clothing styles. Collaboration pieces represent exceptional value through combination of Frog's artistic vision with established brand quality and limited availability that makes them investments in authentic skateboard art culture rather than simple fashion consumption. Cultural context enhances appreciation, understanding Chris Milic's journey from One In A Million contestant to artistic entrepreneur, Jesse Alba's skateboard heritage through Steve Alba, and the brand's commitment to inclusive community building creates deeper connection to authentic skateboard culture. Styling compatibility works best with other creative brands that appreciate artistic expression, quality streetwear that celebrates individuality, and accessories that complement rather than compete with Frog's distinctive playful aesthetic approach to street culture. Consider long-term value through supporting genuine artistic skateboard culture, brands that prioritise creativity and community over pure commercial success, and products that maintain relevance through authentic artistic vision rather than trend-following approaches. Most importantly, choose Frog when you appreciate skateboarding as creative expression and community building rather than purely competitive sport, as the brand represents genuine celebration of skateboarding's joyful, inclusive potential by artists who understand that great skateboard culture should inspire creativity, friendship, and fun rather than aggression or exclusivity.
Frog Skateboards FAQs
What makes Frog Skateboards different from other skateboard brands? Frog celebrates skateboarding as creative expression and inclusive community rather than competitive sport. Founded by Chris "Mango" Milic and Jesse Alba, the brand features hand-drawn graphics, playful aesthetics, and positive team culture that prioritises fun, creativity, and friendship over hardcore imagery or aggressive competition.
Are Frog decks suitable for serious skating despite their playful graphics? Absolutely, Frog decks use quality 7-ply Canadian maple construction with professional concave and durability. The playful graphics don't compromise skateboard performance, they simply offer positive artistic alternative to typical aggressive imagery while maintaining construction standards that handle real street and park skating.
Who creates the artwork for Frog Skateboards? Chris "Mango" Milic (of Last Resort shoes) creates the hand-drawn graphics using traditional artistic techniques like markers and illustrations. His background as both professional skater and artist ensures the graphics authentically represent skateboard culture while maintaining distinctive artistic vision that separates Frog from mass-produced graphics.
How do Frog collaborations work with major brands? Collaborations with Nike SB, Vans, and NOAH bring Frog's artistic aesthetic to established products while maintaining both brands' quality standards. These partnerships demonstrate how playful skateboard art can elevate classic silhouettes through creative interpretation rather than simple logo application.
What is the Frog team philosophy? The Frog team prioritises creativity, inclusivity, and fun over purely technical ability or competitive achievements. Team riders like Nick Michel and Pat Gallaher embody the brand's approach to skateboarding as artistic expression and community building rather than aggressive competition or exclusive culture.
How did Chris Milic's background influence Frog? Milic's experience on One In A Million 2010 showed his ability to combine serious skateboarding skills with genuine humour and creativity. This background influences Frog's approach to balancing authentic skateboard credibility with playful, inclusive culture that welcomes all skill levels and approaches.
Why choose Frog over more established skateboard brands? Choose Frog when you value artistic expression, inclusive community, and positive skateboard culture over aggressive imagery or purely competitive approaches. The brand offers authentic alternative that celebrates skateboarding's creative potential while maintaining professional quality and genuine skateboard heritage through its founders and team.
Shop our complete Frog Skateboards collection, featuring hand-drawn artistry, inclusive community values, and authentic celebration of skateboarding's creative spirit from New York's most joyful skateboard brand. Enjoy fast, free UK premium delivery on orders over £70, with free next-day delivery available for orders placed before 4pm.