Fresh out of the West Midlands, Casino Skateboards rolls the dice with memorable graphics, a great team and high quality, affordable decks.
Casino Skateboards represents the authentic spirit of Birmingham's underground skateboarding scene, built from the heart of England's industrial capital with a distinctive blend of Midlands grit, community passion, and uncompromising quality that defines British street culture. Casino Skateboard Decks are renowned for memorable graphics, premium construction, and that distinctive Birmingham approach to skateboarding authenticity. Like their legendary founder Jamie 'OG' Hewett, their boards hold a strong reputation amongst UK skaters as one of the most genuine and culturally significant brands to emerge from the West Midlands. Shop the best in British skateboarding heritage from Casino Skateboards.
Created in 2023 and built on pure community spirit, Casino Skateboards represents the most authentic Birmingham skate brand. Founded by Jamie 'OG' Hewett, a figure synonymous with the brum skateboarding scene, Casino emerged from Birmingham's tight-knit skate community that thrived around iconic spots like the Central Library and Paradise Forum. From their memorable deck graphics that capture the essence of Midlands street culture to their commitment to supporting local skateboarders through OG Distribution, Casino has consistently championed the grassroots scene while delivering world-class quality. Whether you're after premium 7-ply Canadian maple decks with original artwork that represents authentic UK street culture or supporting a brand that genuinely nurtures community growth, Casino Skateboards combines Birmingham resilience with skateboarding authenticity, built by skaters who understand that the best brands don't abandon their roots, they celebrate and elevate the communities that created them.
Casino Skateboards Brand History
Back in the legendary days of Birmingham's street skating golden era, when the Central Library's Brutalist architecture and Paradise Forum's sprawling concrete provided some of the UK's most iconic skate spots, Jamie 'OG' Hewett was building the experience that would eventually lead to Casino Skateboards. With over a decade in the skateboarding industry working in sales and event marketing, Hewett witnessed firsthand how Birmingham's scene thrived despite authorities installing skate-stoppers and criminalizing street skating in the mid-2000s. The vision for Casino crystallised around a simple but powerful idea: create a brand that truly embodies the essence of Birmingham's skateboarding culture while providing genuine support to the local community. Incorporated in June 2023, Casino Skateboards represents the culmination of Hewett's lifelong passion for skateboarding and community building, backed by OG Distribution, a completely skater-owned operation specialising in independent UK skateboard brands. From day one, Casino was envisioned as more than just another deck company; it's a community-centric brand committed to producing quality skateboard decks that meet the highest standards while representing the unique identity of Birmingham's street culture. Through their commitment to supporting local events, nurturing emerging talent, and maintaining genuine connections to the grassroots scene, Casino proves that authentic skateboarding brands emerge from real communities, not corporate boardrooms.
Casino Skateboards Team
Casino's team represents the next generation of Birmingham skateboarding talent, carefully selected riders who embody the brand's commitment to authentic street culture and community spirit. The roster includes promising local talent and established Birmingham legends who understand what makes the city's scene special, from the DIY spirit that created Bournbrook Skatepark (the UK's first volunteer-built park to gain official status) to the resilience that kept the scene alive through decades of spot closures and regeneration projects. What makes this team special is their genuine connection to Birmingham's skateboarding heritage, each rider contributing to Casino's mission of supporting and elevating the local community while representing the broader West Midlands scene. These aren't just sponsored riders collecting free boards; they're cultural ambassadors who understand that Casino represents something deeper than just skateboarding, it's about preserving and celebrating the authentic spirit of British street culture while nurturing the next generation of skaters who'll carry the scene forward. Through video parts, local sessions, and community events, the Casino team demonstrates that real skateboarding comes from the streets up, not the corporations down.
Casino Skateboard Products
Explore the complete Casino Skateboards collection at The Vines Supply Co., featuring premium British skateboard decks that represent the pinnacle of Birmingham street culture and uncompromising construction quality.
Casino Pro Model Decks:
Signature boards featuring unique artwork and specifications developed with input from the Casino team including Marcus Palmer. Each model reflects the rider's personal style while maintaining Casino's commitment to quality construction and memorable graphics that capture the essence of Birmingham street culture.
Casino Graphic Series:
Original deck designs featuring memorable artwork that references everything from Birmingham's industrial heritage to classic skateboarding culture. Built with premium 7-ply Canadian maple construction and featuring graphics that stand out in any collection while delivering the performance serious skaters demand.
Casino Classic Collections:
Timeless designs that showcase Casino's distinctive approach to skateboard graphics and construction. From simple logo treatments to more elaborate artistic expressions, these decks represent the brand's commitment to creating boards that work as well as they look.
Casino Limited Editions:
Special releases and collaboration pieces that showcase Casino's creative partnerships and commitment to pushing artistic boundaries. These boards often feature unique construction details or exclusive artwork that makes them highly collectible pieces of British skateboard history.
Casino Skateboards FAQs
What makes Casino Skateboards different from other UK skate brands? Casino Skateboards represents authentic Birmingham skateboarding culture with genuine community connections and over a decade of industry experience. Founded and distributed by skaters who understand the scene, Casino maintains credibility through quality construction, memorable graphics, and genuine commitment to supporting local skateboarding.
Are Casino skateboard decks good quality? Absolutely. Casino decks are constructed with premium 7-ply Canadian maple and built to handle serious street skating. Their commitment to quality construction reflects founder Jamie 'OG' Hewett's decade-plus experience in the skateboard industry and understanding of what skaters actually need.
How does Casino support the Birmingham skate scene? Through OG Distribution, Casino specializes in supporting independent UK skateboard brands and provides excellent support, sales, and service to local skate shops. They're committed to nurturing community growth, supporting local events, and giving back to the scene that created them.
What size Casino deck should I choose? Casino offers various widths typically ranging from 8.0" to 8.5" to suit different skating styles. For technical street skating, 8.0"-8.25" provides excellent control and flip response. For transition or general skating, 8.25"-8.5" offers more stability and landing platform.
Why is Casino important to UK skateboarding? Casino represents the next generation of authentic UK skate brands, emerging from genuine community roots rather than corporate interests. They demonstrate that British skateboarding culture can support homegrown brands while maintaining the quality and creativity that defines international skateboarding.
How can I get involved with Casino Skateboards? Follow their social media for team updates, product releases, and community events. Support local skate shops that carry Casino products, and get involved with Birmingham's skateboarding community through spots like Bournbrook DIY and local events where Casino maintains an active presence.
What makes Birmingham's skate scene special? Birmingham's scene combines industrial heritage, DIY spirit, and genuine community passion. From legendary spots like the Central Library to modern achievements like Bournbrook DIY Skatepark, Birmingham skaters have consistently adapted and thrived, creating a unique culture that values authenticity over trends.
Shop our complete Casino Skateboards collection, featuring Birmingham street culture, premium construction, and authentic British skateboarding heritage from the heart of the West Midlands. Enjoy fast, free UK premium delivery on orders over £70, with free next-day delivery available for orders placed before 4pm.