Yardsale Skateboards is one of the most recognisable skate brands to come out of the UK in the past decade. Founded in South London by filmmaker and skater Daniel Kreitem, the brand blends gritty London street skating with the sun-soaked aesthetics of 80s Los Angeles and Miami. Known for hazy VHS-style edits, chrome logos and a strong crew of UK skaters, Yardsale has built a cult following that stretches far beyond the London scene, similar to London giants Palace Skateboards.

Yardsale is a London-based skate brand founded by Daniel Kreitem that has become one of the most distinctive names to emerge from the UK skate scene in recent years. The brand first gained attention through its aesthetic skate videos and strong visual, British identity, blending English skateboarding with influences from 80s and 90s fashion, jazzy aesthetics and European street culture.

Since launching, Yardsale clothing has developed a loyal following thanks to its clean graphics, high-quality garments and recognisable design language. Pieces like reversible hoodies, clean graphic t-shirts and smart slacks have become staples for skaters who want something that has a bit more personality than a traditional skate brand blueprint. Basically, London, Californian and 80s/90s culture all blended into clothing collections.

The brand continues to release seasonal collections and team-driven video projects, helping cement Yardsale as one of the most influential independent skate labels to come out of England 🏴󠁧󠁢󠁥󠁮󠁧󠁿.

Yardsale Skateboards started in South London in the early 2010s, founded by filmmaker and skater Daniel Kreitem. Originally, the brand began as a way to support the filming of skate videos and creative projects rather than as a fully formed clothing company.

Kreitem had been filming London street skating for years, and the early Yardsale releases were closely tied to those edits. Small runs of T-shirts and accessories were produced to help fund video projects and keep the creative side of the brand moving forward.

As the videos gained attention online, the brand began to build a following within the UK skate scene. The combination of gritty London spots, distinctive graphics and a strong visual identity quickly set Yardsale apart from other brands at the time.

What started as a small creative project gradually developed into a full skate brand, with regular collections, a growing team and one of the most recognisable aesthetics in modern British skateboarding.

One of the things that immediately set Yardsale Skateboards apart was its visual identity. While most UK skate brands leaned into traditional street graphics and straightforward branding, Yardsale pulled heavily from the aesthetics of 1980s Los Angeles and Miami.

Neon colours, chrome lettering, palm trees and hazy VHS-style filming became key parts of the brand’s look. These influences gave Yardsale a unique contrast - sunny West Coast visuals paired with the reality of grey London street spots.

This mix of environments became central to the brand’s identity. Videos often show skaters weaving through London architecture while the graphics and artwork reference warmer, more nostalgic imagery.

The result is a brand that feels both retro and modern at the same time, combining old-school visual inspiration with contemporary UK street skating, doing the UK proud.

A big part of Yardsale Skateboards’ identity comes from its team of riders, who represent some of the most steezy and creative street skating in the UK. The team reflects the brand’s London roots, with many riders known for skating rough city spots, fast lines and technical street tricks.

Key Riders

Key members of the Yardsale skate team include riders such as Alex Hatfield, Curtis Pearl, Rory Milanes, Bear Myles and Jake Church. Each skater brings their own personality and approach, but they all share the smooth style and creative spot selection that the brand has become known for.

Through team videos, video parts and collaborations, the team has helped push Yardsale far beyond the London scene. Their skating plays a huge role in shaping the brand’s image, with footage often featuring classic UK street architecture, crusty ledges and the kind of spots that define real UK street skating.

The strength of the team has helped Yardsale Skateboards grow into one of the most recognised skate brands to come out of the UK, while still keeping the same tight-knit crew energy that the brand started with.

Video projects have always played a huge role in the growth of skateboard brands, and Yardsale are no exception. From the beginning, founder Daniel Kreitem approached the brand with a filmmaker’s perspective, focusing on creating edits that felt visually distinctive rather than just documenting tricks.

Early Yardsale videos quickly gained attention within the skate scene thanks to their unique aesthetic. Hazy VHS-style filming, vintage colour grading and a mix of London street spots with sunny LA imagery helped give the brand a recognisable visual identity.

LDN-LAX - Their first promo

One of the most well-known Yardsale projects is their first brand promo, LDN–LAX, which perfectly captures the brand’s blend of London street skating and West Coast inspiration. The video helped introduce the team to a wider audience and cemented Yardsale’s reputation for creative, stylish skating.

Since then, the brand has continued to release edits and video parts featuring its riders skating spots with a fresh mindset, mainly tackling rough ledges and classic UK street architecture. These videos remain a core part of Yardsale Skateboards’ culture, helping the brand connect with skaters around the world.

You can shop the latest Yardsale Skateboards decks and clothing right here at The Vines Supply Co. From new graphics to pro boards and seasonal releases, the range reflects everything the brand is known for - strong visuals, a tight team and proper street skating.

Take a look through the full Yardsale Skateboards collection to see what’s currently in stock, including the latest deck drops and graphics from one of the most distinctive skate brands to come out of London.