Helas UK Hélas Caps | Who Are Helas Skateboards?

Helas UK Caps and Skate Wear

Skateboarding has always been about self-expression and raw street style, and few brands embody this ethos as effortlessly as Helas. With its unique blend of retro streetwear fashion and skateboard culture, Helas has carved a niche for itself in the skateboard clothing world. In this brand review, we'll explore the origins of Helas, the key figures associated with the brand, its distinct identity, and where it stands in the skateboarding landscape.

Helas UK, a French skateboard brand, was founded by Lucas Puig (of Palace Skateboards), Clement Brunel, and Stephen Khou in 2011. The brand emerged from the rich skate scene of Toulouse, France, a city known for its vibrant skate culture. These founders shared a deep passion for skateboarding and an appreciation for the style and aesthetics associated with it. The name "Helas" is a nod to the French word for "unfortunately" or "alas," but there's nothing unfortunate about the brand's impact on skateboarding fashion and culture. Helas set out to create something unique, blending classic skateboarding elements with a strong emphasis on fashion and design. The name came from a flop of a trip to the UK where it rained everyday and the crew couldnt get any footage that they'd planned, hence the umbrella logo!

Lucas Puig is a skateboarding legend and one of the driving forces behind Helas Caps. Hailing from Toulouse, France, Puig's smooth and stylish skateboarding has earned him a dedicated following. His pro model skateboards and distinctive style have contributed significantly to Helas's identity. Lucas Puig's influence on the brand extends to his creative input and the close connection he maintains with the skateboarding community. Clement Brunel, another co-founder of Hélas, is known for his entrepreneurial spirit and keen fashion sense. He played a pivotal role in shaping Helas UK into the streetwear powerhouse it is today. His knack for design and his understanding of what skaters want in terms of style and functionality have been instrumental in the brand's success. Finally, Stephen Khou, the third co-founder, brought his creative vision to Helas. As an artist and designer, Khou has been responsible for crafting many of the brand's signature graphics and logos. His artistry has been a defining element in Helas's visual identity.

Together, these three founders form the core of Helas, each contributing their unique talents and perspectives to create a brand that resonates deeply with skateboarders worldwide.

Helas's identity is a fusion of skateboarding, fashion, and French culture. What sets Helas apart is its unapologetic embrace of ath-leisure style and aesthetics as an integral part of skateboarding.

Helas embodies a distinct French chic that infuses elegance and sophistication into skateboarding fashion. The brand's clean lines, attention to detail, and minimalist designs are reminiscent of high-end European fashion.

Helas UK

Starting as a headwear brand, one of Helas's most recognisable elements is still its headwear collections, particularly caps. The 5-panels caps with the signature Helas umbrella logo have become a staple for skaters and fashion-conscious individuals alike. These caps have transcended skateboarding and become a fashion statement in their own right.

Helas has collaborated with a range of prominent brands and artists, expanding its influence beyond skateboarding. These collaborations include partnerships with Adidas, Palace Skateboards, and other high-profile names, demonstrating the brand's ability to bridge the gap between skate culture and mainstream fashion.

Hélas places a strong emphasis on the quality and craftsmanship of its products. From decks and apparel to accessories, the brand is committed to delivering top-notch goods that skaters can rely on. The garms are always the highest quality you'll find, up there with the best of the best in the skate world. Despite its fashion-forward approach, Helas UK remains deeply rooted in skateboarding. The team consistently releases skate videos showcasing their skills and love for the sport. They understand that, at its core, skateboarding is about having fun and expressing oneself, and this ethos is evident in everything they do.

Helas Clothing

Helas Caps

Helas occupies a unique space in the skateboarding world. It's a brand that has successfully bridged the gap between skateboarding and fashion, appealing to skaters and style enthusiasts alike. Helas has become a style influencer within the skateboarding community and beyond. Its fusion of skate and fashion has set trends and inspired skaters to pay more attention to their personal style on and off the board. While Helas has expanded into the fashion world, it remains deeply connected to skateboarding culture. The brand's team continues to push the boundaries of skateboarding through their videos and creative projects, contributing to the evolution of the sport. Helas's appeal extends globally. Its unique blend of European chic and skateboarding culture resonates with people from all corners of the world. This global reach has helped the brand gain recognition and build a diverse fan base.

Helas's collaborations with major brands like Adidas have demonstrated its ability to innovate and push boundaries. These collaborations have elevated the brand's status and positioned it as a force to be reckoned with in both the skateboarding and fashion industries.

Helas has also made its mark in skateboarding through full-length films. These films not only showcase the team's incredible skateboarding skills but also highlight their unique style and creative vision. One notable full-length film by Helas is "Fellas." Released in 2015, "Fellas" is a masterpiece that combines exceptional skateboarding with a sense of artistry and fashion. The film captures the essence of the brand, blending streetwear aesthetics with top-tier skateboarding talent.

Founded by passionate skaters with an eye for style, Helas has left an indelible mark on both the skateboarding and fashion worlds. As the brand continues to evolve and expand its horizons, one thing remains clear: Helas represents the spirit of skateboarding – a blend of creativity, style, and a love for the ride. So, whether you're hitting the streets or strutting down the runway, Helas offers a taste of skateboarding's unique and enduring allure. Check out their Fall 23 range here. All primo pieces to send you into full lover man mode. Shabba.

Hit us up if you've got any questions about Helas or any of our other brands

Peace & Love


P.S. You can read up on loads of our brands here in our other blog pieces: #thevinesssupplyco

Paul Vale | 15th November 2023


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