Thames MMXX

Thames MMXX is the British skateboarding and clothing brand from Blondey McCoy, built around London skate culture, art, fashion and proper distinctive clothing design. It is one of those brands that does not really sit neatly in one box. It is a skate brand, it is skate clothing, it is art-led, it is very British, and it is clearly run by someone with a unique vision for what a skateboarding brand can be.

Originally started by Blondey McCoy as Thames, the brand grew out of his world of skateboarding, art and London style before being relaunched independently as Thames MMXX. The name itself nods to the River Thames, but the brand has always been more than a simple London reference. It carries that mix of school-uniform neatness, British humour, skate shop weirdness and fashion-level detail that makes Thames instantly recognisable.

Blondey McCoy is a British skateboarder, artist, model and designer, known for his links to Palace, adidas, Burberry and the wider London skate scene. With Thames MMXX, he has created a brand that feels personal rather than corporate. The graphics, collections and references often feel like they come from a proper creative world, not just another logo slapped on a T-shirt.

Thames MMXX Brand History

 

Thames began as Blondey McCoy’s own creative project, shaped by his background in skateboarding, art and British style. Blondey was closely connected to the Palace Wayward Boys Choir scene and became known as one of the most recognisable young figures in London skateboarding. His look, skating and creative direction helped place him in that space between core skate culture and high fashion.

 

About Thames MMXX

 

The original Thames brand developed with that same crossover energy. It had the feel of a skate brand, but with a more art-school, London-specific identity. Instead of copying American skate graphics or standard streetwear trends, Thames leaned into British references, classic clothing shapes, odd humour and design that felt much more personal.

In 2019, Blondey regained creative control and relaunched the brand as Thames MMXX, marking a new chapter for the label. The relaunch gave Thames a clearer independent identity, with Blondey as founder and creative director. Since then, Thames MMXX has continued to blur the line between skateboarding, fashion, art and culture, while keeping the brand rooted in its own very British world.

 

Who Founded Thames MMXX?

 

Thames MMXX was founded by Blondey McCoy, a British skateboarder, artist and designer from London. Blondey is known for his skating, his work with Palace and adidas, his modelling with major fashion names and his own art and design projects.

That background is important because Thames MMXX does not feel like a brand invented in a boardroom. It feels like a direct extension of Blondey’s taste and references. The brand carries his eye for British style, his connection to skateboarding and his habit of doing things in a slightly strange, sharp and memorable way.

 

What Makes Thames MMXX Different?

 

Thames MMXX stands out because it treats skate clothing like something worth thinking about. The brand is not just built on big logos or trend-chasing graphics. The references are more specific, the design feels more considered and the clothes often have that mix of classic British neatness and skate shop oddness.

You will see pieces that feel inspired by school uniforms, football terraces, traditional British clothing, London humour, art graphics and skateboarding all at once. That is the charm of Thames MMXX. It is not trying to be the loudest brand in the room, but it usually ends up being one of the most interesting.

Thames MMXX and Skateboarding

 

Thames MMXX has proper skate roots, even if it often crosses into fashion and art. Blondey McCoy came through skateboarding, and the brand’s identity is tied to that world. It is not skateboarding in the purely functional, “just make boards and tees” sense. It is skateboarding as culture, style, humour, music, art, clothing and attitude.

That is why Thames MMXX appeals to skaters who like brands with a bit more depth. It still belongs in a skate shop, but it also makes sense for people who care about how skateboarding connects to wider culture.

 

Thames MMXX at The Vines

 

At The Vines Supply Co, we stock Thames MMXX because it represents a more interesting side of skateboarding. It is British, it is creative, and it has a proper identity. For a skate shop like ours, that matters. Shop Thames Skateboards at The Vines

Thames MMXX is ideal if you are into skate brands with story, design and character behind them. Whether it is a graphic tee, a piece of clothing or a standout accessory, Thames MMXX brings something different to the rail.