Jamie Foy is one of skateboarding's most celebrated figures (if you dont know him, where u been?) and has just slapped his own take on one of the best selling New Balance Numeric skate shoes to deliver yet another standout colourway for the NM480. Introducing the New Balance 480 Jamie Foy (aka the FOY 80)

Known for his fearless approach to skating rails and his ability to push boundaries, Foy’s influence on skating is undeniable. This latest release features an instantly recognisable colour palette in Foy's own inimitable style. If you got a good memory you'll remember this colourway as the first one used on his first ever pro model, the 306.

Jamie Foy: A Skateboarding Legend

Jamie Foy, born in Deerfield Beach, Florida, in 1996, has been a dominant force in skateboarding since turning pro in 2017. His career skyrocketed after being crowned Thrasher magazine’s Skater of the Year that same year—a prestigious accolade that he earned again in 2024, cementing his reputation as one of the best in the game. Foy’s fearless style is epitomised by his legendary front crook down the El Toro 20-stair rail, a feat that remains etched in skateboarding history.

Beyond his technical prowess, Foy’s influence extends to product design. Partnering with New Balance Numeric has allowed him to channel his creativity into footwear that meets the demands of modern skateboarding while retaining classic aesthetics. His signature models, including the Numeric 306 and now this sick take on the NM480, reflect his commitment to innovation and functionality. 

The NM480 silhouette isn’t new as a shoe, just as a skate shoe. Originally introduced as a basketball trainer in 1983, it was a favourite among NBA legends like James Worthy and M.L. Carr. The shoe’s transition from court to street came with its revival in New Balance’s Numeric collection, where it was reimagined for skateboarding. With its classic design and modern updates, the NM480 has become a staple for skaters worldwide.

Key features of the NM480 include:

• FuelCell Foam : Provides superior comfort and impact resistance.

• C-Cap Midsole : Enhances cushioning for high-impact skating.

• NDurance Rubber Outsole : Offers exceptional grip and durability.
  These elements make the NM480 not only stylish but also highly functional—a perfect blend for skaters who demand performance without compromising aesthetics.

Jamie Foy’s 480 New Colourway

The latest Jamie Foy colourway for the NM480 takes inspiration from retro skate shoes while incorporating modern materials and textures. This release builds on the success of previous colourways such as tan/burgundy and grey/navy, which drew praise for their versatility and worn-in aesthetic.

Foy’s new design features premium materials like smooth leather and woven accents, creating a shoe that feels both nostalgic and fresh. The widened toe box—tailored specifically for skateboarding—ensures optimal grip on the deck, while FuelCell foam guarantees comfort during long sessions.

Jamie Foy’s collaboration with New Balance Numeric isn’t just about creating great-looking shoes—it’s about crafting footwear that genuinely enhances performance. Here’s why this partnership works so well:

• Authenticity : Foy brings real-world experience as a professional skater to every design decision.

• Innovation : Features like FuelCell foam and NDurance rubber ensure these shoes perform under pressure.

• Style : The NM480 combines vintage aesthetics with contemporary functionality, appealing to skaters and sneaker enthusiasts alike.

This synergy between Foy and the NB brand has resulted in shoes that seem to connect within the skateboarding community and with regular man dem pon the street, you can clearly see New Balance have listened to the feedback of their pro team to keep pushing the shoes forward.

Jamie Foy's 480 - Where to Get Them

The latest Jamie Foy NM480 colourway is available at select skate shops (always shop SOS) and online retailers. Given the popularity of previous releases, it’s advisable to act fast—these drops always sell out bare quickly due to high demand among skaters and resellers. Deepa thanna mutha fukka

The Jamie Foy x New Balance Numeric 480 colourway is more than just a shoe; it’s a celebration of skateboarding culture. By blending classic design elements with cutting-edge technology, this release captures the essence of what makes skateboarding great—creativity, progression, and individuality.

Whether you’re hitting your local park or simply looking for stylish everyday sneakers, this latest colourway delivers on all fronts. Jamie Foy continues to set new standards in both skating and footwear design, proving why he remains one of the most influential figures in modern skateboarding.

So lace up your pair of NM480s and channel your inner Jamie Foy—because these shoes are made for pushing boundaries.