Brand Spotlight | Polar Skate Co

What is Polar Skate Co?
Thats a good question man, and it makes sense to start here if you donty actually know what Polar is 😂
Polar Skate Co. is, first and foremost, a skateboarding brand. Created by skaters and creating high quality skate wear and skate hardware, Polar is, what I'd call a mid level core brand (not ultra core, but definitely not a poser brand trying to profit off the skate lifestyle). Known for its ultra artistic graphics (you can spot a Polar graphic a mile off), high quality garms, and reliable, fun to ride skate decks., Polar is a brand that represents what founder Pontus Alv thinks skateboarding should be – Love it or hate it, Polars influence extends into fashion, art, and the global skate scene, with a reputation for doing things their own way and being at the forefront of skate and mainstream fashion.
Where is Polar Skate Co. from?
Polar Skate Co. came out of Malmö, Sweden. The city has an unexpectedly strong skateboarding culture for somewhere that has pretty cold and snowy winters, and Polar has played a big role in shaping it. Malmö is known for its skate-friendly atmosphere, with public skate spots, indoor parks, and DIY builds all over the place. Polar Skate Co. was born in this creative environment, which might help to explain the brand’s unique approach to skateboarding and design. Its pretty clear to see the European/Scandi influence in everything they do and theres a definite difference from the more traditional American skate brands. Think more minimalist and abstract.
Where is Polar Skate Co. based?
The brand is still based in Malmö, Sweden, where it all started for them nearly 15 years ago. Unlike some skate brands that relocate to bigger markets like the US, Polar has stayed true to its roots. This gives the company a distinctive European flavour, both in terms of its team and the way it approaches design and skate culture.
When was Polar Skate Co. founded?
Polar Skate Co. was founded in 2011 by Pontus Alv, a relatively unknown Swedish skateboarder and filmmaker. Pontus had already made a it of a name for himself in the skate scene through his creative videos and unique style. He wanted to create something different – a brand that reflected his vision of skateboarding. Since its launch, Polar has grown into one of the most respected independent skate companies out there.
Who owns Polar Skate Co.?
Polar Skate Co. is still owned and run by Pontus Alv. Unlike some bigger skate brands that get bought out by huge corporate giants, Polar remains independent and has even taken to expanding out into the skate footwear market with the introduction of Last Resort AB. This means Pontus has retained full creative control, and the brand stays true to his original and very specific vision. That’s why Polar still feels so authentic and untainted – it’s run by skateboarders, for skateboarders.
When does Polar Skate Co. Restock?
Polar doesn’t follow a strict restock schedule like some bigger brands and isnt quite to the Palace and Supreme level of doing weekly drops. Their collections drop in seasonal releases, usually four times a year in Spring, Summer, Autumn and Winter. Once a product sells out, it’s gone for good. If you’re after something specific, it’s best to grab it as soon as you see it. Keep an eye on The Vines blog for the latest Polar drops.
Is Polar Skate Co. good?
Yeah man, we think its sick. Polar Skate Co. has earned its reputation as one of the best independent skate brands out there and is our best selling brand seasons after season, year after year. Here’s why:
High Quality Decks – Polar decks are known for their solid construction, unique shapes, and sick graphics.
Premium Clothing – Their clothing isn’t just for skating; it’s unique and well-made meaning its had heaps of crossover into Streetwear
Ultra Strong Skate Team – Polar sponsors some of the most creative and stylish skaters in the game.
Authenticity – It’s a true skater-owned brand with a real connection to the culture.
If you’re into premium, limited edition skatewear and quality goods, Polar is 100% worth checking out.
Polar Skate Co. Near Me
If you're looking for Polar Skate Co. near you, you're in luck homie, The Vines Skateshop has got you covered. We stock a pretty extensive range of Polar decks, clothing, and accessories, so you can get your hands on the latest drops without worrying about overseas shipping. Check out our online store or swing by our shop to see what’s in stock 🤜
Who’s on the Polar Skate Team?
Polar’s team is stacked with some of the best and most stylish skaters in the world. Some of their standout riders include:
Oskar Rozenberg (Oski) – Known for his smooth style and aggressive, creative approach to transition skating. Check out his vert game.
Nick Boserio – An absolute powerhouse with fast, aggressive skating and doent shy away from a battle. Great beard as well.
Hjalte Halberg – A stylish and technical skater with a strong European influence.
Paul Grund – French ripper with a raw, stylish flow.
Roman Gonzales – One of the most creative and unpredictable skaters out there.

What Products Does Polar Skate Co. Make?
As I said before, Id consider Polar to be a mid-core brand (think somwhere in the middle of Death and Canal) they make a full range of high-quality skate decks and clothing. Here’s what they’re known for:
Skate Decks
Polar decks have slapped graphics across a cross-section of unique shapes and popsicles, all coming with high-quality construction, and sick graphics. Made by BBS in Mexico, they offer a mix of classic popsicle shapes and more experimental designs up to 9 inches of joy, so whether you're a street skater or into transition, there's something for you. Feedbacks always been good for us with people saying the pop is decent and they decks last as well.
Clothing
Polar’s clothing is even more popular than their decks and is always our best selling brand at The Vines, thanks in the main to the life-of-its-own Big Boy jean range (swear some people think the brand is cal Big Boy!). Their T-shirts, hoodies, and jackets are known for their heavy-duty fabrics and clean designs. The fit is often boxier and more relaxed, perfect for skating or just chilling. Wider and shorter, they're quite a specific fit so if you can, get into the shop to try before you buy.
Accessories
From beanies to socks and dealer bags, Polar makes accessories that match their skate aesthetic. They also drop limited-run pieces that sell out quickly, so if you see something you like, don’t wait too long.
Who Will Like Polar Skate Co.?
Polar appeals to skaters who value creativity, style, and authenticity. If you’re into brands like Palace, Carhartt WIP, or Magenta, you’ll probably love Polar. It’s also great for anyone who wants high-quality skate gear that stands out from the mainstream. Whether you’re hitting the streets or just looking for stylish, durable clothing, Polar’s got something for you.
Final Thoughts
Polar Skate Co. is pretty unique as a skate brand. With its roots in Malmö, a heavy as fuck skate team, and a dedication to quality and creativity, it’s easy to see why it’s so respected and why we love it so much. Whether you’re looking for a new deck, a fresh tee, or just want to support a real skater-owned company, Polar delivers on all fronts. Check out The Vines for the latest drops and keep your eyes peeled for their next release – because when it’s gone, it’s gone!