The company began as a streetwear brand and then entered the skateboarding industry. GVNMNT Clothing Co stands for people and the struggles they encounter regardless of their upbringing, surroundings, or circumstances, reflected in their collections.

Society is seeing a resurgence of rage at a time when political institutions and authority in general are experiencing increasing scepticism and a lack of confidence. Several native people have a warped adoration for aristocracy, an instinctive leaning towards the affluent, a resentment of elitism, and sensitivity for the swore in. GVNMMT Clothing is for the oppressed. 

GVNMNT Clothing set out to represent and express underground culture, fashioning high-quality products and garments for active, attitude-conscious lifestyles.

They've become popular in the UK Skate scene, building a strong team with deep routes in the West Midlands. Their style, quality and versatility has helped them create curated collections that embrace UK culture and the tough requirements of street skateboarding. Check out the GVNMNT Clothing instagram for IRL examples of the brand living and breathing its philosophies.

This has lead to a lot of skateboarders keeping GVNMNT Clothing garms in heavy rotation in their day-to-day operations. To many, it's refreshing to see a skatewear brand get in touch with the gritty, grimey UK scene, mixing complex graphics with the UK basics such as shell jackets and tracksuits.

They make it clear... By wearing GVNMNT Clothing, you are not just buying clothes – you are becoming part of a movement. A movement that celebrates the UK underdogs, your individuality, creativity, and self-expression. Look sharp and speak volumes about who you are and what you stand for. The Vines stocks an extensive range from each seasonal collection, hit up the collection page now for GVNMNT sunglasses, t-shirts, hoods and joggers.