Tiago Lemos and the New Balance Numeric 808: A New Benchmark in Skateboarding Footwear

Tiago Lemos, the Brazilian skateboarding donny, has redefined the world of skateboarding with his jaw-dropping technical skills and powerful, raw style. Earning global recognition in 2017 with the "Trick of the Year" award, Lemos has carved out a name for himself in the skateboarding hall of fame. His landmark switch backside tailslide on the fucking whammers ledge at MACBA in Barcelona not only captivated audiences but also revolutionised the perception of what it meant to skate a 'ledge'. If you've seen it, you'll know its more like a wall!

Lemos' journey in skateboarding has been nothing short of extraordinary. His switch from DC Shoes to New Balance Numeric marked a significant turning point in his story. Joining Primitive, Lemos found a team that echoed his relentless drive and passion for skateboarding. This move opened new doors, allowing him to further showcase his extraordinary talents and contribute to the evolution of skateboarding footwear.

With the announcement of Lemos joining the New Balance Numeric team, anticipation for a signature shoe was palpable. Having previously had a signature shoe with DC, it was only a matter of time before his influence would materialize in a New Balance Numeric design. His first pro-model for NB, the 1010, was absolutly sick, and this has been furthered by his new model, The New Balance 808. Tiago's latest signature model represents the culmination of anticipation and New Balance Numeric's design excellence.

The NB 808 shoe is a testament to New Balance Numeric's dedication to superior design and Tiago's unique skateboarding style. Its design embodies a retro 90s vibe blended seamlessly with modern technology. The shoe features a robust cup sole and a panelled upper with breathable mesh underlays, making it a standout in current skate shoe design. It’s not just a shoe, it’s a statement of style and technical prowess.

At its core, the New Balance 808 is built for performance. The NDurance rubber compound outsole provides unparalleled grip and durability, crucial for demanding skateboarding sessions. Hidden within the subtle design of the midsole lies the revolutionary FuelCell technology. This high-rebound foam, developed in the New Balance Innovation Studio, delivers unmatched energy return, offering enhanced impact protection for high-impact skating.

The New Balance 808's upper design integrates the PhantomFit technology, a featherlight support system created through a no-sew process, ensuring a comfortable and snug fit. This innovative approach to shoe design, coupled with the iconic "N" logo and a toe cap design inspired by classic New Balance runners, showcases a harmonious blend of form and function.

Every aspect of the New Balance 808 skate shoe speaks of the attention to detail and quality that New Balance Numeric is known for. From the custom logo on the rubber tongue label to the strategic piping on the heel quarter, these small but significant features add to the shoe's overall appeal and functionality.

The New Balance 808 is more than just a skate shoe; it's a reflection of Tiago Lemos' journey in skateboarding. It represents his growth, evolution, and influence in the sport. The shoe embodies the spirit of innovation that Tiago brings to the table, making it a symbol of the future in skateboarding footwear.

In summary, the New Balance Numeric Tiago Lemos 808 represents the convergence of style, performance, and forward-thinking design. It's a skate shoe that has been meticulously crafted, reflecting the dedication and passion of both Tiago Lemos and the New Balance Numeric team. As we look to the future of skateboarding, the 808 stands as a beacon of innovation and a testament to the sport's ever-evolving nature.